Fashionable Events: The Styleliner Launch @ the W

Thursday, May 17, 2012

How's this for a marketing concept? Take something ordinary and outdated - like a potato chip truck - and turn it into a luxury fashion boutique on wheels to tempt the fashion-addicted at every turn.

The District may have had a love affair with food trucks to cure boring lunches, but now, the fashionable crowd will have another truck to frequent. Last week, the Styleliner made its debut in D.C. at the W's Tiny Jewel Box Bar. After making its rounds in the Hamptons and New York, the Styleliner will park itself in the District as the next stop in its tour. Stepping inside, one would never guess the truck's humble origins. With sleek mirrored accents and colorful, stylish goodies in every nook, you'll enjoy being in the truck as much as you'll enjoy browsing all its wares. Filled to the brim with unique boho accessories like fringed leather carryalls, embroidered belts with gypsy-coin details, and colored leather bracelets, the Styleliner is a dream come true for anyone looking for global accessories to accent their wardrobes.

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  1. What a fun concept!

    Inspirations & CELEBRATIONS


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